Top 4 SEO Trends for 2017 in Sydney

Search Engine Optimisation (SEO) is the backbone of online marketing and almost every brand and company have already embraced the same. If you want to stay ahead of the competition and prefer to be a game changer in the digital landscape, you must be adapted to the latest developments and trends in SEO. Here are 4 SEO trends in Sydney that can give you a great competitive edge this year. Continue Reading;

How Blogging Improves your Search Visibility

As a content marketer or someone who manages their own website, you give it your all to improve the search visibility. You develop a content strategy with more keywords or invest in paid media campaigns to rank higher and garner more views. This can sometimes get hard when you have a tight budget. But have you ever thought about the perks of blogging? Creating and managing a blog within your Continue Reading;

Basic Elements Required in Building a Mobile-Friendly Website

Today businesses are keener on creating delightful and attractive mobile-friendly device more than ever. This is because Google has been heavily favouring mobile-friendly websites since they updated their algorithm in April 2015 and again in March 2016. Moreover, it’s estimated that there are more search queries from smartphones than on desktop computers and tablets for over a year now. With mobile internet usage doubling every year, making your website mobile-friendly Continue Reading;

How-to Guide to Build Google-Friendly Backlinks

After Google releases a new algorithm update, you have probably asked yourself many times, “What backlinks should I build to my website for best SEO results?” Not only you, many and many online business owners are bombarding the same question and looking for the effective answer. In this article, we are going to discuss how to build quality backlinks to your website. Gone are the days were all types of Continue Reading;

Google Penguin 4.0 – What You Should Know

Back in 2012, Google revealed a new algorithm which would reward white-hat sites and punish those engaged in bad SEO practices. That algorithm was named as “Penguin” and it specifically targeted sites that had large quantities of poor quality links pointing towards their domain. What’s New Now? Google recently rolled out a new Penguin 4.0 to further encourage webmasters to focus only impact the page/pages with low quality links directing Continue Reading;

Take a Step Ahead with Digital Marketing

The competition that’s prevailing today has been so tight, given that every single business has been finding new ways to capture the biggest chunk of the market share. Day after day, they are digging into new opportunities to grow and stay ahead of the competition. Traditional marketing channels, slowly but surely, are getting to become a thing of the past. What’s hot right now in expanding the reach of a Continue Reading;

The Significance of Long-Form Content in Marketing

Are you having a hard time attracting an audience or generating traffic for your website? Are you still exploring the tricky ways to rank your chosen keywords? Then you want to consider long-form content. Long-form content is likely to help improve the search engine rankings and increase the number of audience. Here’s how it occupies a prominent place in SEO at Sydney. Long-Form Content Long-form content is defined in various Continue Reading;