One of the most efficient shopping cart software applications, BigCommerce recently announced the integration of Pinterest ‘Rich Pins’. This is because the Pinterest rich pins platform is simplifying the task of getting in touch with the potential customers for the online store owners.
Rich pins makes it easy for the customers to view information like product availability, real-time pricing, ‘buy this’ link to the product images etc. The rich pins platform also sends an email to the Pinterest users when the price of the product that they have pinned goes down.
Did you know that rich pins can go beyond product pages for increasing customer engagement and build long term relationships with your customers? Currently, you can use five types of rich pins that enable you to include more detailed information through Pinterest:
Product pins share real-time product pricing, product availability and information on where to purchase the products, product pins even notify the shoppers when the process of their favorite product drops. Therefore, this is the perfect platform for eCommerce websites. If you are using the BigCommerce CMS, you can quickly enable the product pins through your online store.
This platform features the article headline, author, featured article image and description. In case your store publishes press releases, gets blogger reviews or if a blog is incorporated; article pins is an amazing way to share the content and reach out to more people.
Place pins includes an interactive map, phone number and address. This is a suitable option if you have a brick-and-mortar location; however, this platform can also help you with product or event marketing. For instance, if you own a jewellery store, through place pins you can feature the places where your jewellery pieces are promoted through any craft fair or exhibition that has a booth.
This platform features recipe ingredients, cooking times, dietary filters and much more. This is a great way for interacting with the customers if you sell eatables, cookware products, kitchen appliances, health supplements, fitness products or lifestyle products.
This platform shares movie ratings, movie cast and other movie reviews when the images are shared through Netflix, Flixter and Rotten Tomatoes. Even thought this might seem like a niche sector pin, it is ideal for stores selling movie related stuff or pop culture merchandise.
The rich pins mentioned above are small steps that you have to take to reach out to a wide range of potential customers. Adding the rich pins will not take a lot of time, but it will surely mark a growth trend in the traffic of your online store website. Out of the many things you do for making your online store popular, start doing these little things and see the difference for yourself!
Apart from optimizing the social media websites, there are many other important things that need to be done in order to mark success of an online store / eCommerce website. You can get complete information about driving more traffic and enabling online sales through Resource9 eCommerce solutions. You can be sure of getting the best information that can be easily implemented for your online store.