What Unnatural Outbound Link Penalties Could Mean for the Future of SEO

  As SEOs, we often find ourselves facing new changes implemented by the search engines influencing how our clients’ sites perform in the SERPs. With each change, it is important that we look beyond its immediate impact and reflect on its future implications so that we can try to answer this question: “If I were Google, why I do this” Recently, Google implemented a series of manual penalties that affected Continue Reading;

All About App Search: Indexing, Ranking Factors, Universal Links, and More – Whiteboard Friday

App search is growing and changing, and there are more opportunities than ever to both attract customers at the top of the funnel and keep them in the background. In particular British Whiteboard Friday today, Tom Anthony and Will Critchlow of Distilled dig into any app search and highlight a future where Google may have some competition as the giant search engine. App Search Whiteboard Click the image above to Continue Reading;

A JSON-LD guide for beginners

The views of the author are entirely his own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. What is JSON-LD? JSON-LD is synonymous with JavaScript object notation for linked data, which consists of multidimensional arrays (think: list of attribute-value pairs). It is an implementation format for structuring data similar to Microdata and RDFa. Typically, in terms of SEO, JSON-LD is implemented using the Continue Reading;

Automation of technical reports for referencing

The views of the author are entirely his own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. As the web becomes more complex, with JavaScript frameworks and front-ends of the library on websites, progressive Web applications, single-page applications, JSON-LD, etc., we are seeing more and more An increasingly large area. When all you have is HTML and CSS and links, there is only Continue Reading;

301 Redirect Rules Change: What You Need to Know for SEO

The views of the author are entirely his own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Is it time to rewrite SEO playbooks? For what appears to be forever, SEOs have operated through a set of best practices that dictate how best to handle URL redirection. (This is the practice of pointing a URL to another. If you need a quick refresh, Continue Reading;