Ford Ecosport Launched In India

The most awaited Compact Sports Utility Vehicle named EcoSport was launched by Ford India recently in the month of June 2014. When talking about the Ford Ecosport price in India, an ex-showroom in Delhi has stated that the starting price of around Rs.6.5 lakhs is fixed. This is a segment that is currently dominated by the great Indian automaker Maruti Suzuki, apart from Renault and Mahindra & Mahindra. The direct competitor of Ford Ecosport is Renault Duster that is currently available for retail purchases at the rate of Rs.7.99 lakh onwards.

For Ford India, which is the wholly owned subsidiary of the American carmaker, it becomes highly important that they will have to make EcoSport a success. This is because the company experienced a 40% decline in the sales in the first two months of the financial year. As there was a reduction in the market share of the company in the year 2013, the car maker is heavily relying on EcoSport with the hope that this SUV can turn around their fortune in India. This vehicle is seen as a game changer by this auto giant.

Experts are of the opinion that for serious carmakers, it is a must to have a vehicle in the Utility Vehicle Segment in India. This is because the UV vehicle segment in India expended rapidly in the year 2013. This segment over took the segment of sedans in the Indian passenger vehicle space.

So, when talking about the Ford Ecosport Price in India, the base model price begins at Rs.6.46 lakhs as per the latest reports in an ex-showroom in Delhi, while the highest variant will cost around Rs.9.71 lakhs, which is a diesel variant. In petrol variant, the highest cost is Rs.9.29 lakhs. These are approximate costs and there will be difference in the actual cost from dealer to dealer and also on the basis of the accessories that the purchasers want to add to their vehicle.

When talking about the Ford Ecosport Specifications, when a dependable dealer is selected, it will be easier for the purchasers to get complete details about the vehicle specifications. Even, some of the dealers provide the facility to compare different vehicles through their website itself, which will of great help to purchasers can compare, contrast and to arrive at the best decision.

When it comes to Ford Ecosport specifications, the important point to remember is that this vehicle comes in 10 variants and three types of displacement. Not only fuel operated and petrol operated, but also models with auto transmission technology is also available for purchasers to choose from.

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