At some point, as a business owner you might struggle to keep, or even get new blog subscribers. You might be spending hours and hours a day researching, writing relevant content, and crafting stellar headlines. But still, your subscribers list stays stagnant. If you’re somebody who creates amazing content for your blog and still lags behind in leads, then you might be making these six common blogging mistakes.
Your Blog is Not a Business
Yes, most people look at their blog as a business, or a product or a service people can buy. But in reality, it is a marketing channel that helps potential customers be aware of and understand the product or service you offer. To gain more subscribers and make your Search Engine Optimization plan a success, your blog must showcase relevant offers to your target audience. Always make sure to use your blog as a means to make give special offers to your customers by including a call-to-action in the blog’s body.
You Haven’t Thought About a Blog Lead Magnet
Making a lead magnet offer is a great way to get more subscribers to your blog. A lead magnet offer is an irresistible bribe you provide to a prospective customer in exchange for their contact information. Some of the famous lead magnets are pop-ups on the sidebars of websites that ask for your contact information. So, if you are hunting for more subscribers then your blog needs a Lead Magnet that calls out to your audience and offers them specific value if they opt in.
Missing a Low Dollar Offer
Tripwire offers or low dollar offers are similar to flash sales. In this type of offer, you provide a product or service at an extremely low price and is not intended to be profitable. This offer mainly focuses on,
– Paying the cost to acquire leads
– Converting leads into customers
If a customer takes the offer, they’re likely to buy from you again provided they had a good experience and got value as expected.
You Don’t Have a Landing Page
The lead magnets and tripwire offers should have their own dedicated landing pages. This important because there is a huge difference between the traffic gained directly from the home page and a landing or squeeze page. According to internet marketing professionals, Landing pages are considered to be more effective in converting leads than a homepage.
Not Buying Traffic
After building lead magnets, tripwire offers and landing pages, one should buy traffic to the blog, or to one of the offer landing pages. This allows you to gain more leads at a quicker rate.
You Are Not Retargeting
Retargeting is very effective because it keeps your brand in the minds of your customers and reminds people of the quality content and special offers you have.
By eliminating these 6 mistakes, you can really ramp up the number of subscribers that you’re getting to your blog and hopefully convert them into real profits
The author of this article is an Albuquerque internet marketing professional with more than a decade of experience in the industry. In this article, he explains about the common mistakes that reduces the number of subscribers to your blog. Visit https://www.1stinseo.com for more information.