From time immemorial, salesmen have the reputation of being slick and dishonest. The trickery and deceptiveness of car salesmen have been brought out in such movies as Used Cars, and The Goods: Live Hard, Sell Hard. Many car dealers have gone a long way in proving these facts wrong. For a long time, car salesmen have been earning their bread through commissions. Finding a commission no matter the method used was crucial as this is what the salesman depended on to make a living.
Over a long period of time, the old adage Let the buyer beware has been in use. The idea was, was looking for a car, especially a used one, you had to know your stuff and make sure the person you’re working with have your best interest at heart.
While it’s true that most car salesman or not that way, enough are to make most people looking for a car to be wary.
Car salesman come in all shapes and sizes. Some are smooth talkers. Others give it to you straight. Still others will withhold information if you don’t ask them about it. Also, there are women car salesmen alongside men. Do women make better car salesmen?
The fact remains that women prefer not dealing with car salesmen while searching for a car. However, they are less apprehensive when the salesman turns to be a woman. A woman salesman would understand what the other woman desires.
In addition to this, and women tend to exhibit a softer tendency of approach. That tends to draw people in rather than send them off running. And in many cases, this is led to far more sales to women.
Women have the ability to listen better as they also want to be heard. This is the reason women prefer dealing with their counterparts.
A question that puts women down when they are buying cars is shouldn’t your husband me there with you? With women salesman, you’re not going to get that. They assume that you know what you’re doing when you come to their car lot by a car. In addition, most women salesman has been through that, know what it’s like, and do not want to treat other women the same.
Women put their trust in other women and feel that they understand each other. Empathy is one thing that is very significant when it comes to sales. Sales is really about emotion. Women know how to use emotion much better than men.
Many men deal with women salesmen. They are less threatened by women salesmen as they assume they know more than them. This comes to an advantage to women salesmen who just want to earn an honest day’s pay and do a good job.