Category Archives: Search Engines

What Really Is SEO and the Importance of SEO for Your Business

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The Internet is like an ocean where rivers of information are gathered every day. The world is now fully interconnected thanks to the internet. And this gives business owners potentially billions of customers all around the world. As more businesses are utilizing the internet, you need to take necessary actions to keep your business aloft and visible among your strong competitors. We will now discuss what SEO is and the Continue Reading;

The Importance of SEO in Brand Protection

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If you have been in the digital marketing industry for a while, you’d know how SEO has assisted several businesses through the years. But, it is important that you adopt and execute only ethical SEO principles and practices to prevent getting a bad rap. When running an established business, it is essential that you educate your company on the relevance of SEO and how it is useful in protecting your Continue Reading;

301 Redirect Rules Change: What You Need to Know for SEO

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The views of the author are entirely his own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Is it time to rewrite SEO playbooks? For what appears to be forever, SEOs have operated through a set of best practices that dictate how best to handle URL redirection. (This is the practice of pointing a URL to another. If you need a quick refresh, Continue Reading;

Basic Elements Required in Building a Mobile-Friendly Website

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Today businesses are keener on creating delightful and attractive mobile-friendly device more than ever. This is because Google has been heavily favouring mobile-friendly websites since they updated their algorithm in April 2015 and again in March 2016. Moreover, it’s estimated that there are more search queries from smartphones than on desktop computers and tablets for over a year now. With mobile internet usage doubling every year, making your website mobile-friendly Continue Reading;

How-to Guide to Build Google-Friendly Backlinks

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After Google releases a new algorithm update, you have probably asked yourself many times, “What backlinks should I build to my website for best SEO results?” Not only you, many and many online business owners are bombarding the same question and looking for the effective answer. In this article, we are going to discuss how to build quality backlinks to your website. Gone are the days were all types of Continue Reading;

Google Penguin 4.0 – What You Should Know

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Back in 2012, Google revealed a new algorithm which would reward white-hat sites and punish those engaged in bad SEO practices. That algorithm was named as “Penguin” and it specifically targeted sites that had large quantities of poor quality links pointing towards their domain. What’s New Now? Google recently rolled out a new Penguin 4.0 to further encourage webmasters to focus only impact the page/pages with low quality links directing Continue Reading;

Take a Step Ahead with Digital Marketing

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The competition that’s prevailing today has been so tight, given that every single business has been finding new ways to capture the biggest chunk of the market share. Day after day, they are digging into new opportunities to grow and stay ahead of the competition. Traditional marketing channels, slowly but surely, are getting to become a thing of the past. What’s hot right now in expanding the reach of a Continue Reading;

The Significance of Long-Form Content in Marketing

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Are you having a hard time attracting an audience or generating traffic for your website? Are you still exploring the tricky ways to rank your chosen keywords? Then you want to consider long-form content. Long-form content is likely to help improve the search engine rankings and increase the number of audience. Here’s how it occupies a prominent place in SEO at Sydney. Long-Form Content Long-form content is defined in various Continue Reading;

Your Blog and the Search Engines

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If you run a blog and want it to be successful, it is essential that you achieve a good placement in the major search engines. Here we will take a look at how they work hard to provide the person searching with good relevant results. When you have your blog up and running your first step should be to try and get it indexed in the search engines. You do Continue Reading;

How To Write A Blog Post That Ranks High On Search Engines

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Do you want to know how to do a blog post that gets ranked in the top of search engines? Your probably tired of spending hours in front of your computer blogging daily and no one ever notices your posts. You have a message that you want people to hear but you just can’t get your article noticed or read by anyone. Or maybe you’ve tried blasting…(er, spamming) your Facebook Continue Reading;