Important Elements For A Successful Explainer Video

So, now you are intending to present your company, product, service or your software in an engaging manner, the best thing you can do is to develop an animated video explainer that clearly explains the intended message. There are professional companies, who can create an engaging video for you, so that you can post the same on your website and can increase its traffic to a great extent. When it comes to developing such a motion picture for your business, it is better to make sure whether it has the following elements:

Know your audience: In general, the golden rule of marketing is first to understand your audience and their requirements clearly. Here, different factors like age, gender and income level of the target audience should be assessed and the motion picture should be created in a way that it can attract and enthrall the targeted group. Rather than getting an outward understanding of the audience, understanding them in a deep fashion will help. This is why professional companies engaged in the creation of explainer videos for businesses, will first try to understand the target audience, before actually beginning the development process.

Conversational tone: You can suggest the creator of the video to make it with a conversational tone. For instance, think how will you explain about your business or your products and services to your friend and you can give similar type of words to the creator to post on the motion picture. In other words, there should be a friendly tone in describing about your business and this alone can make it more involving.

Keep it simple: Generally, you will be interested in providing as much information as possible about your product. But, when you get into more technical details, the motion picture can turn out to be boring for some people, who do not have technical knowledge. When it comes to the creation of animated video explainer, remember that less is more. It is better to make it as simple and as short as possible, such that people will actually show interest towards watching it. It is true that you should showcase the benefits of your products, but giving priority in this regard is important. Professional companies engaged in explainer videos will be well-aware of the fact that the industry standard for video script is 150 words.

So, carefully select a professional company, who have the experience in creating many such motion pictures for businesses as they will be well-aware of the important elements to include to make the video a great success.


Today most of the organizations are looking for animated video explainer to promote products or services offered by the business. Whiteboard animation is an essential tool to convey your business message for Internet visitors. For more details about Explainer Videos,visit our website.