There is more to arranging necklaces and bracelets than stands and risers. To capture the eyes of busy clients, there are several things you will have to do as explained in this article. Go through the paragraphs that follow for some of the issues to address in retail jewelry displays and packaging.
For effective display of your pieces, you need to decide on the ideal proportion and scale. It is critical that each piece properly compliments the space around it. Avoid providing stands or risers that are either too big or small for the jewelries. The visuals you opt to use should also be consistent throughout the store to avoid confusing your clients.
Select a suitable color scheme that will help you create the desired contrast. Remember, you have about 10 to 15 minutes to attract the attention of the clients walking by your retail store. Divergence is thus the best way to grab that elusive eye towards the right products. It is also advisable to have a few items as the center of attraction – especially those that you would like to sell faster.
Create the right depth and dimension for your gallery or store. This requires carefully positioning each piece in a particular place while avoiding overcrowding. Your shop also needs to be well lit if the desired shine from the necklaces and earrings is to be achieved. The use of mirrors of varying sizes and shapes is also recommended, especially for smaller spaces like booths.
Not every customer will be confident enough to ask you for prices of the various items on display. Most prefer finding out themselves the prices you charge for the showcased products. You are thus advised to suitably attach price tags to each piece on sale. This makes it possible for window shoppers to come back to make a purchase once they are ready to spend.
The stands require regular maintenance. It is important to inspect them to under adequate lighting to find out if there are areas that are worn out or faded. This process will also help you identify places that have gathered dirt and dust over time. If you realize that the equipment is beyond repair, shop for newer replacements. Once you have done that, take a look around through the eyes of your clients.
There are a various places from which you can source for the right in-store equipment. First, you may need to research for online suppliers over the internet. With the many suggestions you will find, identifying the best should not be hard. Still, you may seek referrals from people close to you or other people running businesses similar to yours.
One of the most important things to look for in the right seller is the level of experience. You want to settle on people who have been in the industry for over five years. Such companies are likely to provide products of higher quality due to the skills they have gathered over time. Lastly, compare a number of quotations to avoid being overcharged by any particular source.
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