Website security is undervalued by many marketers. This slacky behavior leads to personal data hacking and faces the potential of losing website visitors’ trust. It makes customers think that their personal data and sensitive information is at risk every time they surf the internet.
According to recent research reports from HubSpot, 82% of respondents to a recent consumer survey said they would leave a site that is not secure. In simple words, 8 out of 10 users will leave a website that is not secured.
On October 2017, Google has taken a monumental step to protect people from getting their personal data hacked. The update is released to the Chrome browser which warns users whether the website is secure or not secure. It is a swift kick in the pants for business people who rely on experts in digital marketing Kansas City to make a prompt start on making their websites more secure.
Google’s Latest Chrome Update (Version 62)
As discussed above, Google’s latest Chrome update is focused on flagging websites and web pages that are not secure. If your website is marked with the warning ‘not secure,’ your site lacks SSL, the basic security feature. This feature makes sure that all the personal data and other sensitive information such as credit card details and passwords, passing between a web server and a browser remains private and safe.
The ‘not secure’ warning is marked in bright red color inside the URL bar whereas you’ll see “Secure” in green, alongside a padlock icon if the websites are certified with SSL.
So, it’s essential to secure your website with an SSL certificate and a few other security measures. Without proper security measures, your visitors might face significant issues and dilute customer trust.
Tips to Make Your Website Secure
Here is a list of tips that help you secure your website and reduce the chances of getting hacked.
– Find out the type and number of SSL certificate you need for your website.
– Update any plugins, extension or apps you use on your site as hackers look for security vulnerabilities in old versions of plugins.
– Use a Content Delivery Network to detect traffic increases and scale up to handle it, preventing a DDoS attack from debilitating your site.
– Ensure that your CDN has data centers in multiple locations so that it won’t stop working all of a sudden, leaving it vulnerable to attack.
– Using a password manager is a simple way to protect against cyber-attacks.
Are you ready to protect your visitors from data theft and get rid of that big, red warning signal? Call your experts in SEO Kansas City to secure your site with SSL!
The author of this article is an expert in SEO Kansas City with over a decade of experience in the industry. In this article, he writes about the importance of securing your website. Visit https://converg.com/ for more information.