An effective way to get inbound links pointed at your new site is to post links on forums and in the reply section of blog entries that point at your site. Just remember to keep your comments relevant and high-quality; and this shouldn’t be a problem.
Adding a Blog
A good way to generate traffic for your site is to create a blog. For most hosting services, you can do this by installing the WordPress plugin using the script. For the services that don’t have the script, you can still download WordPress; and then upload it to your site.
Once you have your blog up and running, you should make an effort to start posting to it regularly; and then using it to link to different pages on your site. Additionally, you should “tag” your blog posts according to the categories under which they fall.
After each time you update your blog, you should ping all relevant blog directories using Pingomatic.com. This will give your site a short term traffic boost (as your blog is bumped to top spots on directories temporarily), as well as some inbound links from high PR sites.
As is generally true in Internet business-the better your blog posts are, the more attention you can expect them to attract. And the more attention they attract, the more inbound links you can expect.
Adding a Forum
Another way in which you can boost traffic to your site and retain existing visitors is to create a forum for the site. Of course, in many situations, this won’t work well. However, if you think it seems like a promising option for the site you purchased, then you should definitely go ahead with it. If worse comes to worst, you can always delete the forum at some point in the future.
When it comes to setting up a forum, this is generally a simple process. All you will have to do is check your hosting control panel for forum scripts. In most cases, you will be able to set everything up with a click of a button. From there, you can enter the forum’s administrative panel and do things such as determine who can post (i.e. anyone, registered members only, etc.) and setup sub-forums.
Once your forum is in place, you should put some effort into stimulating discussion. If you don’t do this, it’s unlikely that your new forum will take off quickly. Rather, it will probably become a “ghost” forum, where occasional posts are not met with replies; and, as a result, posters do not return.
Improving the Visual Appearance of a Site
While marketers often stress that the visual appearance of sites is not as important as other details, it is important to understand that this generally does not hold when you enter the world of site flipping. In many cases-especially with ecommerce sites-visual appearance is critical.
If your site looks even slightly disreputable, that could significantly decrease the conversion rate on all products you sell. For this reason, if you end up scooping up a site that is poorly-designed, it’s usually a good idea to hire a programmer to re-design it.
If you’re not sure what a reasonable price for the re-design should be, you should post it on Elance.com or Guru.com. If you don’t like any of the proposals that you get, you can always choose not to go forward with the project.