Social Media today has considerably evolved and brought along with it many marketing theories and technologies. Social Media Marketing encompasses a lot of primary and secondary functions of an organization without much hassle and given it’s wide diameter & reach, more and more brands are engaging in this medium.
Vizz Media, a leading Social Media Agency located in New Delhi India notices some of the ongoing social media trends as follows:
Price Companies are now spending twice or more on Social Networking & Social Advertising as compared to Traditional Media thanks to its economic reach (Yes! As compared Television, Radio, Print) and it creates a bridge directly between the brand & the consumer.
This engagement possibility enhances the Social Media experience of the consumer making him/her aware of a lot of facts that they weren’t aware of or didn’t think before coming across the brand on say Facebook or Twitter. According to a report by Hubspot as quoted in an article by Phil Mershon, social spending habits are on the rise in small businesses too.
Outsourcing to Social Media Agencies vs In-House Management
Larger Enterprises with different departments for each division or function prefer outsourcing to Social Media Companies as it becomes the responsibility of the Social Media Agency to coordinate, assess and assimilate knowledge, information & content from different department of the enterprise. Having a single point of contact is much easier for proper Social Media Optimization & performance as it delegates the responsibility in an orderly manner.
Small & Medium Enterprises prefer In-House operations of Social Media Management Agency as coordinating with each other on events or subjects to be promoted are more convenient by virtue of location, smaller team size, etc. Each member can contribute their information to a small team of Social Media Marketers who then compile and optimize the information before distributing the same on Social Media Networks.
An in-house approach also provides the person engaging with the brand, with a sense of authenticity that each reply comes from someone representing the company. Further, there is another type of enterprises who use Social Media Marketing for troubleshooting or addressing the ‘technical queries’ of their customers & prospects. For example, VodafoneIN assists Vodafone India customers on various issues, complaints & distribution of information. Such an entity would either require partial Social Media Outsourcing or completely in-house Social Media support so as to refer to guides, technical departments and managerial decisions.
The essence of Social Media Marketing lies in networking and engagement. It should encourage a reader to ‘like’ or ‘share’ your content enough to make the content and/or your brand popular amongst his network. A common practice: User Generated Content – is the ideal scenario where a question can get many answers generated and it becomes a powerful platform of discussion.
User Generated Content for example, YouTube is used by viewers and for viewers! Implies, Viewers upload content which is immediately visible to other viewers. Facebook – a comprehensive platform – empowers brands to make smooth interfaces on their Facebook Fan Pages in order to get maximum Facebook Fans and Fan Engagements.
Politics It had to be used someday and today, Social Media is one of the most powerful mediums of expression used by citizens of governments across the world. The ‘India Against Corruption Movement’ saw tides of people on their Facebook & Twitter accounts flooding them with queries and comments mostly in support of the Lokpal Bill which is still in pending consideration from the Government.
Although as of now, any expression on Social Media Networks is not recognized by the Government as an official plea – but the time isn’t far where Government’s too will allow moderated viewpoints & grievances to come through via Social Mediums. A popular service,
ConsumerComplaints.in in India has been one of the pioneers of this revolution. Social Media Marketing is being increasingly considered by Politicians and Parties as a tool to express their concern, ability, power & sympathy for the ‘potential voter’ and hopefully we shall see a pleasant outcome from our future leaders!
Mobile Revolution With the increased accessibility and portability of Mobile Broadband and 3G/4G services, the consumer could not have asked for a better period of time with respect to technology.
Facebook for Blackberry, Twitter for iPad, Hootsuite for Android, etc are some of the must-have tools commonly used for Social Media Networking while on the go.
The purposes vary in nature:
Video Calling, Email Checking, Sharing of Digital Content, Music/Video downloads (hopefully no piracy), Real Time multiplayer Gaming & Networking, Emergency Services, Location Based Marketing, Low Latency Push-to-Talk and Push-to-Video Message Services, etc.
Dharmeder is a Digital marketing professional who has worked with over 50 brands across the globe and is now employed with a Social Media Networking Agency – Vizz Media. He writes interesting articles on various Social Media Marketing Services and how they affect various industries.