Advertising plays an important role in the success of businesses, both online and offline. Do you know Ben Simkin? He is the master of a lead generation who has used Facebook ads successfully to sell more than $1 billion worth of products and services. Now that is something you can look up to.
What is the secret of Ben Simkin success?
The “never give up” philosophy is the success mantra of this great marketer, Ben Simkin. If you want to use Facebook Ads for the maximum advantage you need to know where your target market lies or where your target audience is. You need to have three-dimensional knowledge of your target audience- gender, age, and location. Besides this, you should also know their preferences, what they like to read? What they think about your products? The more information you have about your target audience the higher chances of success.
You have the necessary information now what to do next? You need to ask yourself a question- what you are going to put in front of your target audience to entice them take the action you want them to take.
The action can be as simple as making a phone call to your customer service or a visit to your brick and mortar stores. All you want them is to take the initial step that ultimately brings them to you. It is the first step in the lead generation that can lead them through the sales process.
The right approach depends on the type of product or service you are trying to sell. For example, if you are selling a recipe book, you can just start with the advantages of buying a recipe book. You also need to determine what kind of people would like to buy your recipe book and then plan your next steps accordingly.
Identify and grow your tribe
Facebook ads have a great potential to make a mark in the audience. The platform is used by millions of people across the world to discuss everything under the sky. You can see people sharing their preferences, love for different things, opinions and sharing their joy and grief.
The concept of helping people is not new to social media platforms. You need to grow your network by sharing your suggestions, opinions, experience, and contacts. According to Ben Simkin, growing network and working together builds a game-changing partnership that opens new horizons and opportunities that takes you closer to the success you have dreamt of.
The author is a blogger, digital marketing specialist, speaker and an educator. He/she loves to guide mission driven entrepreneurs to build strong brands that allows businesses to share their views with millions of people and build a lifestyle-friendly ventures.