Basic Elements Required in Building a Mobile-Friendly Website

Today businesses are keener on creating delightful and attractive mobile-friendly device more than ever. This is because Google has been heavily favouring mobile-friendly websites since they updated their algorithm in April 2015 and again in March 2016. Moreover, it’s estimated that there are more search queries from smartphones than on desktop computers and tablets for over a year now. With mobile internet usage doubling every year, making your website mobile-friendly is a worthwhile effort and can push you ahead of the competition. This is the major reason for why more SEO service providers are recommending a responsive design for their clients.

According to eMarketer, the amount of smartphone users is expected to exceed 1.76 billion worldwide by the end of this year, up a massive 25% from 2013, and by 2017, more than one third of the world’s population will be smartphone users.

Since the trend is keeping on expanding each year, the landing page of your mobile-friendly website must be designed for optimum performance and conversion. Here is a whittled list of few elements to pay attention while creating a landing page and boost sales.

‘Buy Now’ or ‘Call Now’ Buttons

Make the ‘Buy now’ or ‘Call Now’ buttons on your landing page float the whole time to make it easier for your customers to access the buttons when the users scroll down or up on the site. This will make it easier for them to browse and add products to their cart.

High Quality Product Images

It’s a known fact that the brain processes images 60,000 times faster than text! So, use product images that are of extremely high quality and show products from different angles. Incorporate zooming effects on these product images that features every intricate detail of the product.

Add product Reviews and Testimonials

Researches show that 70% of purchasers consult reviews or ratings before making a purchase and 63% people are more likely to buy from a site if it has product reviews. Also, 67% of consumers read up to 6 reviews before they feel the company is trustworthy enough to buy from. So, be bold to add reviews and testimonials to the product page to get more reach and increase conversion.

Make Shipping and Exchange Policy Information

Customers always care about getting products safely and cheaply while making purchases online. So, reassure them by providing clear cut information on payment, shipping, refund, and exchange policies, and more.

Also, provide live chat facility, feature attractive offers and discounts, ensure high payment facility, high speed and one page-checkout to add extra convenience to customers and make their purchase stress free.

Call (02) 8006 9036 to talk to one of the professionals at Top SEO Sydney to create mobile-friendly product pages that is a key to high conversion rates.

The author is an SEO expert and is committed to adapting to the changes in the modern digital world. He has written several articles on choosing best SEO company in Sydney, result-oriented SEO strategies, social media marketing plans and more. Visit for more information.