Whenever we update a website, we enable the spiders of the search engines to crawl it. Since in a blog, there is a regular updates of new information, the search engines crawl the web page and index them in their listings. Quality information helps in alluring the audience to use the web page. This also improves the page rank.
A digital marketing agency would suggest in keeping the blog distinguished from all other web blogs. First impression matters the most. This article would describe some elements that can be implemented in the designing of the blog website. This would ensure that the readers enjoy the content and the search engines can index the website. The following are some of the essential characteristics.
The first is the readability statistics. The term readability can be defined as the value of the written language that would make it easy to understand and read. When designing the blog, it is important to ensure that both the background and the foreground images are in contrast to the text. Each paragraph should have sufficient line spacing that makes it easier to read. The font size should range from 12 to 14 pixels that would also be comfortably visible. Secondly, the focus should be on the content. The viewers should not be too distracted with the blog’s design. The content should be designed to engage users, which can be achieved with the appropriate heading and layouts. Thirdly, the web blog should be designed to entice the users. The navigation should be seamless and have a structured outlook. The sidebar can provide a synopsis of recent posts and popular blogs. The related content should be easily accessible. A search feature integrated in the website would facilitate in finding the relevant content much easier. Fourthly, integrating a comment section would give an opportunity to the readers to provide their valuable insights. The detailed conversations and debates would be lucrative and initiate the visitors to share their views. Fifthly, incorporating social networking websites helps the viewer share the content with their networks. This increases the popularity of the post and ensures that the people are more aware about the blog. Sixthly, inclusion of a memorable header would ascertain that the reader to notice the post. This also helps in creating a lasting impression, imprinting the brand to the memory of the viewer. The next thing to ensure that web page design incites the readership is by using effective visuals in the content. The figure captions make the blog attractive and meaningful. Using other graphical images and info graphics would render the otherwise boring blog interesting. These images would also help in developing as a brand. Eighthly, other than the design of the web page, the HTML markup of the blog should be designed and written to address the semantics in mind. This promotes improvement of search engine results. Ninthly, if the blog addresses a wide range of topics, it is important there exists structural hierarchy. Organization of the content enables in increasing in viewership. Lastly, the blog should have an interesting headline and content. When writing blogs, the headings and sub headings used would draw the people to read the post. The content should be readable and contain the view of the writer. Other than this, including meta-information like the biography of the author, date of publication, other relevant posts, etc. would provide greater context to the post.
These are some of the traits that can be included when designing a web blog. A blog should be interesting, and be high in readability criterion. This would promote the blog and increase its viewership.
Steven Brown thinks that a blog helps in improving the page rank of a website. Any digital marketing agency or seo companies would claim its usefulness in successfully providing new and fresh content for the spiders (search engines) to crawl. To accomplish this, certain characteristics can be included which would ensure that the web blog reaps the desired benefits.