Google Penguin 4.0 – What You Should Know

Google Penguin 4.0

Back in 2012, Google revealed a new algorithm which would reward white-hat sites and punish those engaged in bad SEO practices. That algorithm was named as “Penguin” and it specifically targeted sites that had large quantities of poor quality links pointing towards their domain.

What’s New Now?

Google recently rolled out a new Penguin 4.0 to further encourage webmasters to focus only impact the page/pages with low quality links directing to them.

What Does This Mean for You?

You won’t need to wait a long time to see recovery. In previous Penguin updates, you’d have to wait for the next Penguin update, to see your penalty lifted. But now, as Penguin is now part of the core algorithm, recovery should be seen a lot sooner.

Here are the few things you need to know about Penguin 4.0

Penguin is All about Ridding Spam

Google’s Penguin 4.0 is designed to identify spammy sites that might escape through Google’s other ranking signals.

Penguin 4.0 is Real Time

This is probably good news for sites that get hit by Penguin 4.0, as they won’t need to wait for months or years for the next update to recover from penalty

Penguin 4.0 is Granular

Penguin now devalues spam by adjusting ranking based on spam signals, rather than affecting ranking of the whole site.

Penguin 4.0 – No Restrictions to Languages and Countries

This means no one can escape from Penguin 4.0

Penguin 4.0 is the Part of Core Algorithm Now

With Penguin 4.0, Google says that “Penguin is now part of our core algorithm,” which it notes consists of more than 200 other unique signals that can affect rankings.

Penguin 4.0 is Page Specific, Rather than Site-wide

Penguin 4.0 will make determinations for ranking based on spammy signals, meaning that penalties will be only assessed to specific pages rather than the entire site.

Penguin 4.0 Says No to Bad Backlinks

In order to stay away from Google Penguin 4.0 penalty, it’s advisable that websites not be overly stuffed with anchor text and links. It’s also important to analyze backlinks on regular basis and plan the right strategy to build quality backlinks.

The above mentioned the few things you need to be aware of Penguin 4.0. As long as you build an effective SEO strategy to build quality SEO backlinks that deliver a positive user experience, there is no more need to worry about the next Penguin update being a threat to your site.

Build Quality Links and Build Your Business!

The Author is the is an experienced digital marketing expert working in Top SEO Sydney, a leading SEO company in Sydney. In this article, he shares his views on the recent algorithm “Google Penguin 4.0“. For more details, visit or Call 02-8006-9036 or Follow at Location: 1/690 Victoria Rd Ryde, Sydney NSW – 2112