The Significance of Long-Form Content in Marketing

Are you having a hard time attracting an audience or generating traffic for your website? Are you still exploring the tricky ways to rank your chosen keywords? Then you want to consider long-form content. Long-form content is likely to help improve the search engine rankings and increase the number of audience. Here’s how it occupies a prominent place in SEO at Sydney.

Long-Form Content

Long-form content is defined in various ways over the internet. But the general idea is that if you are writing content that exceeds the 500 word mark, it doesn’t necessarily mean that you are publishing long-form content. The general rule of thumb is that long-form content is no less than 1200 words. Creating good content anywhere between 1200 and 1500 words gives you a great competitive advantage.


Long-form content has begun to gain traction in SEO. While it still remains a mystery as to how Google ranks webpages even to this day, it is understood that long-form content contributes to some extent towards rankings. Take a look at some of the major benefits of creating and publishing long-form content.

Better Ranking

According to a study that involved more than 20,000 keywords, it was discovered that the content included in top 10 results consisted over 2000 words each. The content that occupied the 10th spot had about 2032 words and the one that occupied the top spot had 2416 words.

Google Agrees too!

The technical staffs at Google do agree that in-depth articles find great importance in SEO rankings. This is a clear-cut hint that illustrates how long-form content can help websites to rank well on search engine results page. This has also been recognized by several bloggers, thus putting emphasis on lengthy, quality contents.

More Backlinks

Search engines are not just obsessed with long-form content today, but they’d also impart a good SEO benefit out of implementing it – increased backlinks. When good quality long-form content is published, readers would love it and share it. More backlinks means better rankings for your website.

Increased Conversion Rates

Long-form content are found effective in SEO by generating conversions. Several studies have also pointed out how conversion rates were increased by many folds, after the implementation of long-form content. Long-form content also finds great demand in social media platforms.

Creating a simple and easy-to-read long-form content is one of the best SEO tactics, to generate great rankings for your website and thereby, develop good brand awareness as well.

The author is an SEO professional in Sydney with more than 4 years of experience in the field. He has assisted several businesses in gaining awareness through effective SEO strategies. Visit