Your Blog and the Search Engines

If you run a blog and want it to be successful, it is essential that you achieve a good placement in the major search engines. Here we will take a look at how they work hard to provide the person searching with good relevant results.

When you have your blog up and running your first step should be to try and get it indexed in the search engines. You do this by completing a submission form for each of the major engines. The faster you can get your blog indexed the better, but it is only a first step in the ongoing battle to get the search engines to actually list your pages in a worthwhile position.

This submission step should get the search engine spiders to visit your site and see what it’s all about. The term “spider” refers to a software program used by the search engines to trawl the net looking for relevant information to list in their pages. Understandably, they are looking for relevant original content to keep their users happy.

You can make it easier for the spiders by making sure your blog has a site map, title tag, description tag and meta tags. Although the spiders will scan the whole of your site, they will only index certain parts of it, and even then this does not guarantee a page listing.

These spiders will return periodically to rescan your site to see what’s changed, how often they visit is determined by the moderators at the search engine.

When a surfer types in a search query into for example, Google, their engine will search their index and try to return the most relevant and worthwhile results. As you can probably see it is vital that you form the best title, description, and tags for each page on your blog that you can.

The algorithms used by the various engines are improving all the time and are no longer fooled by blog or site owners stuffing keywords into their pages, trying to curry favour. For this reason you should make sure that you only have your keyword appear once or twice on each page.

An whole industry has grown up around search engine optimisation with various companies and individuals offering their services to work on your blog or website to improve its position in the search engine results. The Internet is littered with information on how to optimise your blog so as long as you do a bit of research you should not need to employ anybody to get your blog up to speed.

James H is the owner of – [] a site full of blogging tools [] information and advice.