Commercials are essential even if you are the owner of a small or medium-sized business. It is essential that you have to invest in this area of marketing to promote your business. You have to know on what are the right things to do and to consider before you create one. You should weigh the cost of your investment. One big mistake that business owners make is by making their own commercials which them doing the voice over. As an owner you should not try to do the voice over if you don’t have the required training and the skills. Your commercial might drive away potential customers than inviting them.