It’s best to avoid broad generalizations; however, this one usually holds true: whatever else you do with your website, you should spend a lot of time ensuring that the content is high-quality and is optimized for search engines.
In the long run, high-quality content will keep visitors coming back. And as visitors repeat visit, they become increasingly likely to become customers. In addition, high-quality content will be recognized and rewarded by search engines and by social bookmarking sites, which will provide you with additional rewards down the road.
For these reasons, it is always a good idea to optimize your site for search engine traffic; and to tweak that optimization over time.
1) How to Optimize Site Content for Traffic
Optimizing your site for search engine traffic can be accomplished in two steps. The first step is to construct a keyword list, which you can then use to structure the content on your site. This list should contain the keywords in your niche that are most likely to generate traffic at the lowest cost.
After you have created your keyword list, you should begin building content around it. Purchase articles that are optimized for a primary keyword and secondary keyword. Post these on your site; and wait for them to be indexed. After they are indexed, purchase another batch; and add those to your site.
Over time, your site will become increasingly better optimized, drawing traffic from a variety of different search engine sources and for dozens (if not hundreds) of different relevant keywords.
From there, the only thing left to do is to channel that traffic away from those content pages to the pages desired (i.e. sales pages, newsletter sign-ups, forums, and other places).
2) Using WordPress to Build Your Site
Another great way to optimize your site and content for search engine traffic is to use WordPress (not just for your blog-but for your whole site). WordPress (and independent sellers) now offers a number of templates that are better suited for sites than blogs. Using these, you can remake your site so that it is both beautiful and better optimized for search engines.
One benefit of using WordPress, rather than commercial (or open source) site builders is that it comes with a wide variety of different SEO plug-ins; and, additionally, has one of the more user-friendly administrative panels.
In brief, if you’re thinking about re-making your site to improve its ability to attract search engine traffic, WordPress may be your best option for doing so.
3) Getting Cheap, New Sources of Content
Another component of generating traffic persistently in the long run is finding cheap, new sources of content. Now, if you have a good, cheap writer, then it may be best to lean primarily on him or her to keep the content flowing over time. However, in addition to that, here are three ways in which you can get cheap, new content:
1. Find public domain content related to your niche that only exists in un-indexable sources (i.e. pdfs, old books, etc.). Take that content and unpack it on your domain. If you don’t want to spend the time doing this yourself, you can always hire a transcriber to do it for you.
2. Hire writers to transcribe public domain audio and video content and then use the transcriptions on your site. Again, this is an easy way of generating content that will bring in traffic in the long run; and will cost you nothing other than the transcription fees.
3. Find freely re-publishable reference material offline and post it on your site. Again, this will add loads of relevant, keyword-rich content to your site, which will improve your SERPs over time.
In general, you should make it a point to collect and re-publish public domain and other freely available content on your site whenever you get the chance. This constant flow of new content will ensure that your site appears fresh and consistently generates new sources of traffic.