The success and failure of the website design depends on two basic attributes, its usability and its utility factors. The visual appeal is one of the last factors. It is the user that determines everything in the page, which makes user-centric designs the more preferable choice. This article will not be discussing the implementation process, but more on the principles, approaches and heuristics of an efficacious website design.
In order to accomplish this, it is important to understand how viewers interact with the website. Acknowledging that the user behaves the same way as a customer in a store, the websites are usually scanned at a glance. They click the first thing that appeases them, or resembles their requirement; however, there are huge sections of the page that they don’t bother to observe. They search for constructive solutions and as soon as the competent solution is found, it is clicked. If the solution does not respond to the expectation of the user, the search continues.
The viewers appreciate quality and if the web page provides uncompromised quality content, they mostly ignore the bad designing issues. Research has shown visitors preferring the rich content websites to those of explicitly designed ones. This is the reason that these websites with superior quality content have a greater influx of customers. Secondly, the viewers hardly read the web page but scan through its contents. They muddle through and the basic reason behind for their indifference is their inability to care.
To accomplish an effective website that catches the attention of the visitors the enlisted principles that can be followed.
Firstly, the web page should be explanatory and obvious to the users. The idea is to remove the question marks and this can be implemented with proper planning. It is also important that intuitive architecture and navigation be integrated. Difficult navigation can dissuade the customer to continue with the website. It is important to have clear clues and hyperlinks that facilitate seamless movement within the website.
Secondly, it is imperative to provide the users with easy service tools. The lesser the action required of the visitor, the more the chances to increase its inquisitiveness. Asking for personal data should be kept to the minimum. No kind of subscriptions and registrations should be asked.
The human eye is easily enthralled with varying patterns, motions and edges. The web page should have both static and dynamic content that would arrest the attention of the users. This is an extremely appropriate technique in the marketing perspective. This orientation creates a sense of trust towards the website.
The one-two-three model has often been criticized. The large fonts and visual effects strive to expose the innate features of the web page. These guidelines effectively lead the target demographic to the desired areas of the page. A fundamental concept in user-interface web design, this enables the viewer to interact comfortably with the website.
Fifthly, the content in a website is different from published documents. The writing should border on the choice and browsing preferences of the audience. The content should be professional adhering to the requirements of the enterprise. With precise content and short phrases, the objective of the web page will be attained.
White space reduces the cognitive load of the web page. This divides the page into comfortable chunks of information. The space provides the user with sense of visual hierarchy making the content easy to perceive.
Steven Brown thinks that for the most effective website design or top web design these principles need to be followed. Along with these principles, it is also important to test the website and fix its bugs and errors. This will ascertain that the completed website is free of all errors.