Search Engine Optimisation (SEO) is the backbone of online marketing and almost every brand and company have already embraced the same. If you want to stay ahead of the competition and prefer to be a game changer in the digital landscape, you must be adapted to the latest developments and trends in SEO. Here are 4 SEO trends in Sydney that can give you a great competitive edge this year.
1. Focus on Quality Content:
For several years, people have focused on creating longer web content, under the impression that longer web content helps improve rankings. But the real problem is that they have reduced their efforts in creating quality content, sometimes even replicating what other websites have featured, thus failing to deliver real value for users. This will impact your brand value adversely, which is why you need to focus on creating unique and quality content for your website.
2. Favorable User Experience:
People are no longer patient to see your web-pages load so slowly. They don’t prefer reading your poorly written content either. In this fast-paced world, they’d need relevant information in a snap. When a website is uncluttered, features high quality content and has a considerable load time, your visitors will trust you and rely upon you down the road.
Moreover, Google also takes web-page loading times and the time spent by visitors on each web-page into consideration for SEO ranking, so better optimize your website soon! Try everything from writing new content to redesigning your web-page into a more user-friendly one.
3. Optimize for Mobile:
The adoption of mobile devices such as cell phones and tablets is more than ever before, which is why Google has begun indexing mobile versions of websites for SEO. This means that if your mobile version of your website isn’t optimized for speed and responsiveness, chances are that you’d lose out in the SERPs. Now is the time for you to make sure that your mobile data is on par with the standards.
4. Search with Voice Commands:
Mobile usage experience continues to rise and as a result, web search using voice commands has gradually become popular. Some users find it hard to type using the small on-screen keyboard, and hence have gradually shifted towards using their voice to perform searches.
Hence make sure to fine tune your keywords and use more that are conversational. For instance, instead of the usual, “Best restaurants Sydney”, you’d rather voice search with the command “Show me nearby restaurants with good reviews”.
These are some of the popular Sydney SEO trends that are gaining quite the attention of digital marketers and online entrepreneurs. Don’t be late in incorporating these trends to your online marketing and SEO strategic plan, if you really need to gather a spot on the first page of search engine results!
The author is working in a leading SEO company in Sydney for more than 6 years. She explains the latest Sydney SEO trends every online entrepreneur should know.